The Book Marketing Diaries. Part 1

Hello there.

You may recall that in 2014 I launched my first book, ‘The Dimension Scales and Other Stories’, or you may not, I really don’t know.

Either way, I did. I secured an agent to release it as an eBook through all the usual digital channels (including, alas, some that are now no longer with us), and a year later I released the paperback (without agency assistance).

I was, and remain, proud of that achievement, but it was a first step into a larger world, a world that I didn’t and still don’t yet fully understand how to reach out to.

You know the world I’m talking about, because you’re probably on it right now (unless you do crazy things like print out blog posts onto dead trees) – yes, I am talking about ‘The Internet’.

For anyone looking to reach out to fellow human beings and promote work, it would be ludicrous to ignore it. However, the internet does have a hell of a habit of ignoring you – and that’s the challenge.

Apart from the odd curiosity (especially if they include cats), violence, porn, and high-profile (and highly funded) campaigns out there; for the average person the internet can be a frustratingly aloof resource.

Yes you can start a Twitter/Facebook/Pinterest/LinkedIn/Website/Blog and spend 80% of your time trying to fill it with things to ‘build your platform’ and whatnot, but does it actually work?

I’m not going to say it doesn’t, as I don’ think I’ve got the hang of it all yet. I especially don’t want to spend 80% of my time trying to do so (as some self-professed expert guides will have you think).

So, this time, I will be keeping a little diary of what I’m doing, what it costs (because, yes, there will be costs), and how successful, or otherwise, my attempts are.

The eagle-eyed amongst you will have already spotted that this is in itself, part of the experiment/marketing plan that I have just today decided I’m going to need, given that I’m not having luck with any of the agents this time.

So, part 1 of this blog leads me to item 1 of my marketing plan…

  1. Keep a marketing diary blog.

Pros: Hopefully people will follow your journey and offer assistance, maybe even buy your books and help circulate word of your existence to wider circles.

Cons: I have to remember to keep an online diary and find something to write about at least semi-regularly. Plus, savvy people will realise that they are being marketed at, but then, I will point this out to them, making it some kind of fourth wall breaking ‘meta’ marketing strategy. This will be cool and they will immediately become ardent supporters of your cause.

I of course don’t yet know if this, like any of my activities, will be of use, but let’s find out together, you and I.

Item 2 is quite important, and I’ll cover that in more detail soon (it is already under way):

2. Get a great book cover and titles design from talented people who know what they are doing…

So. There we go. It has started. The only thing that could stop it now is one of the agencies who are still considering my work coming back with an offer, in which case, I won’t really mind that this blog has been for nothing.

Oh! And very importantly, step 3:

3. Actually mention the name of the book and a bit of blurb.

The book is called ‘The Great Connection’ and is a future set ‘first contact’ science fiction novel about the exploration of space through a global citizen-science project that connects deep space observation satellites with virtual reality environments, enlisting the help of ordinary people around the globe to explore uncharted worlds as a form of home entertainment.

It is on one of these worlds that Raif Masters discovers the first signs of alien life in the ten years since the ‘Great Connection’ project was launched: but it is a discovery that could tear his family, and the Earth, apart.

… So there you go!

Marketing Budget To Date: £0.00

 

 

 

 

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Scotland, Bombs and Book Sales – Speed Blog.

stopwatch

I’ve got too little time and too many possible topics to write about this week, so I’m going to attempt a speed blog. From the start of the next sentence, I will attempt to cover the title subjects in 30 minutes writing time (which will be a lot shorter reading time). As I finish this paragraph, my computer clock reads 10.35am. You will just have to believe me… and my time starts… now!

Scotland

So they said ‘No’ then, and what happened? Almost immediately the hastily compiled promises that swayed the debate started to unwind and become compounded with much wider, and much more complicated matters, of regional and national devolution. The leaders of the ‘No’ campaign claimed an ‘emphatic’ victory. Emphatic? I think just scraping 56% of the voting population is far from emphatic, which is described by Google as ‘expressing something forcibly and clearly’. I think a better adjective to use would have been ‘adequate’ preceded by ‘just about’.

That said, they did win, and for those of us who were up for a bit of constitutional mayhem (shake em all up, I say), we can at least hope that if the millionaire white English boys go back on their promises, we will get our shake up, but in a much less organised and civil way.

I’m running out of time for this section (10.41am), so I will finish by saying that I actually like some of the ideas about devolved powers to regions and nations within the UK. As I said, anything that just goddamn changes things around here has to be welcome as a start. But no one can promise anything about how things are going to work, because no one, as I am aware, has the power to look into the future. So if we start getting asked questions about constitutional reform, just remember, no one really knows, no one will really ever know. If we don’t go for it at some point, we will never find out, and things will stay the same, suiting the few at the cost of the many. They will try and scare us, threaten us and bully us into keeping things the same. Sod them. Time’s up. Next!

Bombs.

Two nights ago America started bombing Syria. Not just any old bit of Syria, specifically the bits with ISIL/IS/ISA/whoever the hell it is they are meant to be fighting in it. Of course, that’s how bombs work, they are discriminate, with excellent targeting that in no way kill innocent people.

It’s hard to speak up against this latest round of violence because of the stark and shocking news stories of hostages and beheadings that have been drip fed out of the region over the last few weeks. It is all equally as saddening to me. The violence on both sides sickens and disappoints me. Already we have an American General warning that this will be a ‘long and sustained’ conflict. That is the headline story on our public news channel. Why would they want us to know that? Why would they want their enemy to know that they think it is going to be a hard and complicated campaign. It hardly strikes fear into an adversary to tell them that you don’t think you are up to the task of a decisive victory. For some reason, there must always be a campaign of western intervention in the Middle East. As one ends, another starts.

That’s not to say that there isn’t a genuine crisis going on in Syria, but it is so intrinsically linked with what Western leaders have done in the past, is throwing more violence at it really going to help? Earlier this year, ‘peace prize’ Obama announced he was arming the ‘moderate’ Syrian rebels in the fight against Assad. There was much mirth about the definition of ‘moderate’ rebel fighters. Some ridiculous amount of US dollars and military support was pumped into the region. Within weeks this name-changing group had emerged and apparently ran a line through Iraq and Syria with superior force and the ability to take, control, and sell oil for millions of dollars a day on the international market (who exactly is buying it from them?). I wonder if the two things are connected?

Time’s nearly up for this section. Needless to say, I am sceptical about the whole campaign, and soon we will be joining in (Cameron is recalling parliament this Friday). Great. More life and public money wasted. They can’t help themselves. Not for a moment do I believe their primary objectives are for humanitarian reasons. Not for a blink of an eye.

Right! 10.54am, leaving me 11 minutes to write the next bit and check it over!

Book Sales.

As I’m sure readers will know, I published my book ‘The Dimension Scales and Other Stories’ earlier this year (April 22nd to be precise). It has been an equally exciting and harrowing experience. I realise now that the internet, while being the great connector, is also like a massive public shopping centre full of closed doors. Anyone can have a premises, but getting people to look into it and see what you’ve got on offer is a lot easier said than done.

The book has received good reviews, but moderate sales. It is extremely hard to get it noticed and circulated in a market that is swamped with titles. This isn’t deterring me though, but it does mean I have to try various strategies and spend nearly as much time marketing as I did writing the thing in the first place. Add to that the fact that I am trying to get my next book written, and occasionally I end up having little breakdowns. (nothing serious, just artistic fear and loathing).

So! The latest round of attempts is to reduce the price again and see what happens. Some authors give their books away for free to get noticed and build an audience – I’m not quite there yet, but is now available for a mere $0.99 or 77p.

The advert for the book is on the top right of this screen – it takes you to the Amazon page, but the book is available on iTunes, Barnes & Noble, Nook and Kobo. If you haven’t had a look, please do. And if you think it looks a bit interesting, why not buy it and find out? Or failing that, share it with a few people and see what they think. This whole ‘going viral’ thing isn’t a natural phenomenon. People will spend lots and lots of time and money in some cases, to get noticed. I would like to think that this can happen by mutual support alone, without the need for spamming and expensive advertising.

If anyone has any networks or channels that can help me get this ‘out there’ please let me know or just feel free to do so. I have quite a strong Twitter following and am happy to mutually exchange links and shout-out’s to those who have a creative endeavour of their own (within reason – no explicit or gratuitous material. You would be surprised how much of that is being peddled).

End.

And that’s it! The clock says 11.03am, so I will sign off with two minutes spare and do the fastest editing ever. I hope you’ve enjoyed my speed blog and I apologise if it is a little rougher around the edges than usual!

Goodbye.