You may recall that in 2014 I launched my first book, ‘The Dimension Scales and Other Stories’, or you may not, I really don’t know.
Either way, I did. I secured an agent to release it as an eBook through all the usual digital channels (including, alas, some that are now no longer with us), and a year later I released the paperback (without agency assistance).
I was, and remain, proud of that achievement, but it was a first step into a larger world, a world that I didn’t and still don’t yet fully understand how to reach out to.
You know the world I’m talking about, because you’re probably on it right now (unless you do crazy things like print out blog posts onto dead trees) – yes, I am talking about ‘The Internet’.
For anyone looking to reach out to fellow human beings and promote work, it would be ludicrous to ignore it. However, the internet does have a hell of a habit of ignoring you – and that’s the challenge.
Apart from the odd curiosity (especially if they include cats), violence, porn, and high-profile (and highly funded) campaigns out there; for the average person the internet can be a frustratingly aloof resource.
Yes you can start a Twitter/Facebook/Pinterest/LinkedIn/Website/Blog and spend 80% of your time trying to fill it with things to ‘build your platform’ and whatnot, but does it actually work?
I’m not going to say it doesn’t, as I don’ think I’ve got the hang of it all yet. I especially don’t want to spend 80% of my time trying to do so (as some self-professed expert guides will have you think).
So, this time, I will be keeping a little diary of what I’m doing, what it costs (because, yes, there will be costs), and how successful, or otherwise, my attempts are.
The eagle-eyed amongst you will have already spotted that this is in itself, part of the experiment/marketing plan that I have just today decided I’m going to need, given that I’m not having luck with any of the agents this time.
So, part 1 of this blog leads me to item 1 of my marketing plan…
- Keep a marketing diary blog.
Pros: Hopefully people will follow your journey and offer assistance, maybe even buy your books and help circulate word of your existence to wider circles.
Cons: I have to remember to keep an online diary and find something to write about at least semi-regularly. Plus, savvy people will realise that they are being marketed at, but then, I will point this out to them, making it some kind of fourth wall breaking ‘meta’ marketing strategy. This will be cool and they will immediately become ardent supporters of your cause.
I of course don’t yet know if this, like any of my activities, will be of use, but let’s find out together, you and I.
Item 2 is quite important, and I’ll cover that in more detail soon (it is already under way):
2. Get a great book cover and titles design from talented people who know what they are doing…
So. There we go. It has started. The only thing that could stop it now is one of the agencies who are still considering my work coming back with an offer, in which case, I won’t really mind that this blog has been for nothing.
Oh! And very importantly, step 3:
3. Actually mention the name of the book and a bit of blurb.
The book is called ‘The Great Connection’ and is a future set ‘first contact’ science fiction novel about the exploration of space through a global citizen-science project that connects deep space observation satellites with virtual reality environments, enlisting the help of ordinary people around the globe to explore uncharted worlds as a form of home entertainment.
It is on one of these worlds that Raif Masters discovers the first signs of alien life in the ten years since the ‘Great Connection’ project was launched: but it is a discovery that could tear his family, and the Earth, apart.
… So there you go!
Marketing Budget To Date: £0.00