The Book Marketing Diaries. Part 1

Hello there.

You may recall that in 2014 I launched my first book, ‘The Dimension Scales and Other Stories’, or you may not, I really don’t know.

Either way, I did. I secured an agent to release it as an eBook through all the usual digital channels (including, alas, some that are now no longer with us), and a year later I released the paperback (without agency assistance).

I was, and remain, proud of that achievement, but it was a first step into a larger world, a world that I didn’t and still don’t yet fully understand how to reach out to.

You know the world I’m talking about, because you’re probably on it right now (unless you do crazy things like print out blog posts onto dead trees) – yes, I am talking about ‘The Internet’.

For anyone looking to reach out to fellow human beings and promote work, it would be ludicrous to ignore it. However, the internet does have a hell of a habit of ignoring you – and that’s the challenge.

Apart from the odd curiosity (especially if they include cats), violence, porn, and high-profile (and highly funded) campaigns out there; for the average person the internet can be a frustratingly aloof resource.

Yes you can start a Twitter/Facebook/Pinterest/LinkedIn/Website/Blog and spend 80% of your time trying to fill it with things to ‘build your platform’ and whatnot, but does it actually work?

I’m not going to say it doesn’t, as I don’ think I’ve got the hang of it all yet. I especially don’t want to spend 80% of my time trying to do so (as some self-professed expert guides will have you think).

So, this time, I will be keeping a little diary of what I’m doing, what it costs (because, yes, there will be costs), and how successful, or otherwise, my attempts are.

The eagle-eyed amongst you will have already spotted that this is in itself, part of the experiment/marketing plan that I have just today decided I’m going to need, given that I’m not having luck with any of the agents this time.

So, part 1 of this blog leads me to item 1 of my marketing plan…

  1. Keep a marketing diary blog.

Pros: Hopefully people will follow your journey and offer assistance, maybe even buy your books and help circulate word of your existence to wider circles.

Cons: I have to remember to keep an online diary and find something to write about at least semi-regularly. Plus, savvy people will realise that they are being marketed at, but then, I will point this out to them, making it some kind of fourth wall breaking ‘meta’ marketing strategy. This will be cool and they will immediately become ardent supporters of your cause.

I of course don’t yet know if this, like any of my activities, will be of use, but let’s find out together, you and I.

Item 2 is quite important, and I’ll cover that in more detail soon (it is already under way):

2. Get a great book cover and titles design from talented people who know what they are doing…

So. There we go. It has started. The only thing that could stop it now is one of the agencies who are still considering my work coming back with an offer, in which case, I won’t really mind that this blog has been for nothing.

Oh! And very importantly, step 3:

3. Actually mention the name of the book and a bit of blurb.

The book is called ‘The Great Connection’ and is a future set ‘first contact’ science fiction novel about the exploration of space through a global citizen-science project that connects deep space observation satellites with virtual reality environments, enlisting the help of ordinary people around the globe to explore uncharted worlds as a form of home entertainment.

It is on one of these worlds that Raif Masters discovers the first signs of alien life in the ten years since the ‘Great Connection’ project was launched: but it is a discovery that could tear his family, and the Earth, apart.

… So there you go!

Marketing Budget To Date: £0.00

 

 

 

 

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A day in the life of a Clegg…

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by Garry Abbott.

Woke up this morning, crushed a nail with my bare feet. It didn’t hurt honestly. I showed that nail who’s boss.

Went downstairs and decided not to have my usual bowl of corn flakes, not because the box was empty, that’s beside the point – I actually felt like eating dry toasted two week old bread, that’s the kind of man I am.

After a quick cold, but bracing, shower and shave (I cut myself a few times, on purpose you understand, helps me focus) – I took a lovely stroll down Downing street to meet my friends. There were some people at the gates, shouting empowering remarks like ‘Clegg’s a two-faced liar!’ – well the joke’s on them: everyone knows that two faces are better than one.

Spent the morning analysing opinion polls. Some people can be so negative can’t they?! I’ve said it before and I’ll say it again – everyone who is about to jump up high needs to bend their knees close to the ground at some point. The lower the better I say! It shows we are a serious party of government, a party who isn’t concerned with popularity, or consistency, or even honesty! That’s what people want from modern politicians, isn’t it?

Narrowly avoided a few eggs on the way to dinner. Idiots – they’ll be sorry when they get home and realise they haven’t got any eggs! Ordered a tuna salad for my lunch, got chicken soup – excellent! I didn’t even realise I wanted chicken soup until it arrived on my table, how nice of them to second guess me. Cold as well. Just the way I like it.

Saw George and David this afternoon. Said they wanted to run some policy ideas past me. Which they did, quite literally. They took turns waving a piece of paper in front of my face so fast I couldn’t see it, saying things like ‘what do you think Nick? Can we take it you’re onboard?’ at one point I managed to grab it from David as he was spiralling around me. He just grabbed it back and shouted ‘MINE!’. Then they both left and thanked me for my input. Those guys.

Can’t wait to win the next election. All set now. I get so many emails, it’s a near-certainty. I never read them though, that would be crude. Same as I never read the papers or watch the TV or listen to the radio, and rarely leave the house – or take calls from my party colleagues. I don’t want to dilute the message you see. It’s best to stay isolated and completely unaware of the outside world if I’m going to ride this wave of popularity to ultimate power. That’s what George and Dave say anyway.

Got home. Wanted to watch ‘Come Dine With Me’ but my wife didn’t let me. That’s fine. It’s only my favourite show, nothing to worry about. Spent the evening re-watching my sterling performance on the televised debates from 2010. I wiped the floor with them! It’s no wonder I’m now the most popular coalition deputy prime minister in almost thirty years – you can’t argue with them arrows.

Anyway – off to bed, well the sofa (it’s quite comfy actually) to dream of being Prime Minister. I hope. Sometimes I have this nightmare where people think I’ve betrayed their trust by breaking my promise on tuition fees and propping up a vicious Conservative government that I could stop at any time by withdrawing my support, and that I’ve dragged the future of my party and its ideals into a near-abyss with little or no hope of redemption – that I’ve literally contributed directly towards the dilution of democratic choice in this country that is leading to widespread apathy, mistrust and disenchantment with the whole political process. But that’s just a nightmare. I know it isn’t real. People love me.

– Nick.

Nick Clegg was to go on to become the first deputy Lord Emperor of the Universe where he strongly opposed the subjugation of all species, but really didn’t have the influence to do anything about it.

 

From the author:

My new book ‘The Dimension Scales and Other Stories’ is available now:

AMAZON UK: http://ow.ly/w70Vr

AMAZON US: http://ow.ly/w713K

iBooks: http://ow.ly/w71di

Kobo: http://ow.ly/w719A

NOOK: http://ow.ly/wbPm0

Barnes & Noble US: http://ow.ly/wbPpR